The second commercial of the series directed by Onir with Bollywood actress Kareena Kapoor for the international brand, AND is out online. The first ad titled Who you are, touched upon the individuality of a women’s style statement. The new ad focuses on another aspect of fashion identity as evident in the tag line #OwnTheStage. Kareena looks vibrant in a red gown in the ad.
The commercial captures Kareena in her natural element, on the red carpet surrounded by photographers. As compared to the previous one, the glamour quotient has been raised in this ad, but with poise. The creative sync between Onir and ace designer Anita Dongre goes back for nearly a decade. Anita has been associated will all of Onir’s films. The thirty-second advertisement captures the idea that fashion is an extension of self-awareness and your surroundings.
Director Onir was quoted saying, “Kareena is an amazing artist with so many great characters under her belt. A simple shoot such as an ad is an effortless task for someone of her calibre. Despite that, Kareena was very thorough about every last detail of her part. I hope to collaborate with her in the future as well.”