Befikre struggling, well, the Khans face no challenge as of now


They rock!! (Picture Courtesy: Deccan Chronicle)

So, even Aditya Chopra’s Befikre is trying hard to make profit. In four days it has earned around Rs 40 crore as per media reports. Well, despite the strong promotions, the current heartthrob Ranveer Singh has failed to draw movie-goers to the theatres.

If we equate Ranveer’s box-office show vis-à-vis the Khans,’ then, we are left worried because the three Khans overpower their younger rivals who struggle to reach even the Rs 100 crore mark ASAP. You know what, the SUPERSTARS in their twenties and thirties have their limitations and the whole film industry has to look to those three Khans to ride on the success of mega-hits.

Salman Khan has given us Bajrangi Bhaijaan and Sultan! SRK despite the criticism still delivers Happy New Year, Chennai Express  and a not-so-decent Dilwale. Aamir Khan waits and waits, yet he romps home with 3 Idiots and PK and one can rest assured there is a Dangal awaiting us. BTW there was a Dhoom 3!

Now take this! Whenever, we talk of big bucks, we look to these three! Even Adi who finally makes an appearance in public after ages knows that an SRK film is much more profitable than a Ranveer film. Dilwale Dulhaniya Le Jayenge, Mohabbatein and  Rab Ne Bana Di Jodi, which Adi directed SRK in, created much more hype. But with Ranveer in the lead in Befikre, he needs to get more aggressive and instruct his office to inundate journos with updates so that the film gets an opening. Ask Adi, and when it came to his directorial ventures with SRK, he didn’t have to worry.

A much controversial Salman Khan despite his rape remarks before the release of Aditya Chopra’s Sultan (a film that Adi produced) breaks records. The same old Adi produces a Dhoom 3 with Aamir in the lead and it mints money. Now, what does it prove? If Yash Raj Films is the biggest production house in the film industry, you have the three KHANS who still rule the roost.

Yet, is an avid film-buff worried? How long will these three carry the industry on their own shoulders? Ranveer Singh, Ranbir Kapoor, Varun Dhawan and others are saleable, but with the cost of production increasing with time, will they be able to assure their producers the revenue they expect?

A short copy, but yes, worth pondering over!! And to reiterate, WHAT AFTER THE KHANS? No answer! Out here we are talking about business mind you, and the Khans’ next generation of actors is way behind. Ranbir with Karan Johar’s Ae Dil Hai Mushkil just about makes it and stories float around that after a series of flops, he has a hit. If one gets a chance to meet Karan, one bets, he would not have had to prolong his film’s journey to the magic figure: A 100% profit, if he had one of the three Khans in the lead.

Similarly, irrespective of Adi’s high hopes in a Ranveer, the box-office results might prompt him to sketch his next film with a KHAN in mind. Akshay Kumar, Ajay Devgn and Hrithik Roshan and their juniors are big stars, but when it comes to setting the box-office on fire, there’s still no alternative to the three Khans. They may not be tall enough in terms of height, but talk of revenues, they are unreachable!

Four years down the line, they will be in their mid-fifties! Would we still pray that the Khans come to the rescue of the film industry? The radical elements in the political circle may still hold a grudge against the three, obviously for their religious preferences, but let’s get it straight: Revenues in the film industry without the Khans are as meaningless as Indian cricket without Virat Kohli and R Ashwin!


About digantaguha

To introduce myself, I am a journalist, blogger and have also taught Political and Sports Journalism in the Future Media School in Kolkata. I am currently working with Sports News Crunch as a Consulting Editor and as a Guest Faculty at the Techno India University. Over all, I have around 15 years of experience as a journalist having worked with esteemed publications like Hindustan Times, Business Standard, The Pioneer and others. You can contact me at Diganta Guha
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