The hype around Shah Rukh Khan’s Raees continues with its trailer garnering 20 million views on YouTube within 24 hours. The trailer was launched across nine cities on December 7 last year. The trailer of the film directed by Rahul Dholakia has also been trending both on Facebook and Twitter. Raees also stars Pakistani actress Mahira Khan and Nawazuddin Siddiqui.
According to reports, the trailer went ahead to become Bollywood’s most liked trailer with the maximum number of likes for a Hindi Film winning nearly half a million likes (445k likes). After breaking records with its power packed trailer, the Laila song featuring Sunny Leone became an instant rage online, shattering music records on YouTube with 14 million views in 1 day. The song continues to be a chartbuster and has further crossed yet another milestone of surpassing 50 million views in less than two weeks.
Raees is also a different genre for Shah Rukh Khan who has carved a niche as a die-hard romantic on screen. Playing Raees Alam, a don of the ‘80s, SRK has plenty of action sequences in the film. Despite his on screen image as the King of Romance, SRK says he is macho at heart.
Going by the trailer, the audiences see a completely different Shah Rukh playing an action hero. In fact the buzz is that both SRK and Rahul planned the action sequences in a manner which would add a different flavour to each scene. The sequences have different meanings backed by powerful background music.
SRK fans are waiting with bated breath for the release of the film (January 25). SRK desperately needs a blockbuster with the other two Khans (Salman and Aamir) having already entered the Rs. 300-crore club. Will Raees be the one that will mark the comeback of Shah Rukh, the Box-office King?