Another innovative campaign


Two stills from Rangoon

Vishal Bhardwaj’s Rangoon is an intense love triangle starring Saif Ali Khan, Kangana Ranaut and Shahid Kapur. And the promotion of the film is in full flow. Now the makers have come up with a unique marketing idea to promote the movie. Today is Valentine’s Day, and to celebrate this special occasion, Rangoon kissing photo booths are stationed across cinema halls, where couples willing to share their love story would have to recreate Kangana’s character, Julia’s passion, as displayed in the poster.

The couples who are successful in replicating the poster moment get a customised Rangoon poster. Produced by Sajid Nadiadwala the film will hit the theatres on February 24.


About digantaguha

To introduce myself, I am a journalist, blogger and have also taught Political and Sports Journalism in the Future Media School in Kolkata. I am currently working with Sports News Crunch as a Consulting Editor and as a Guest Faculty at the Techno India University. Over all, I have around 15 years of experience as a journalist having worked with esteemed publications like Hindustan Times, Business Standard, The Pioneer and others. You can contact me at Diganta Guha
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