Actor Sooraj Pancholi who is also a fitness freak, will soon launch a fitness app primarily targeted at boys, as he believes that male and female genetics are different and hence fitness needs to be customised for both. Talking about the app Sooraj says, “The primary objective of the app is to educate the new generation. There’s more to fitness – it’s not merely about being ripped or muscular. It’s about being healthy for life, having less injuries and growing old being strong. My app is targeted at boys because I believe that male and female genetics are different. If I’m able to inspire even one kid, I’d be satisfied.”
The app, currently at a developing stage, will have Sooraj’s workout videos and also document his body transformations. His personal trainer Rajiv Singh will also play a crucial role in sharing fitness and nutrition advice. In the past actresses like Sonam Kapoor and Sunny Leone too have launched mobile apps. And now Sooraj is set to follow suit. In the West stars like Kim Kardashian, Justin Bieber and Taylor Swift have entered this zone.