The trailer of Spider-Man: Homecoming will be released in eleven languages. Sony Pictures Entertainment, India, has come up with this unique idea to ensure that the country’s most loved super hero reaches out to his fans like never before. Apart from English, the official trailer will be launched in Hindi, Tamil, Telugu, Gujarati, Malayalam, Punjabi, Bhojpuri, Kannada, Marathi and Bengali. The makers are also looking at releasing the posters of the film in these languages, even as the film will be released in English, Hindi, Tamil and Telugu on July 7.
Vivek Krishnani, Managing Director Sony Pictures Entertainment India says, “We wanted to give Spider-Man a hero’s welcome and what better way than people of India welcoming him to their homes in their own language. Spider-Man: Homecoming is going to be larger, bigger than its previous outings as this installment blends with the Marvel cinematic universe.” According to Divya Pathak, Director, Marketing Sony Pictures Entertainment India, “We re-imagined our marketing strategy for the trailer launch since we wanted to have maximum touch points so that we do justice to the fandom Spider-Man enjoys in the country. It was important for us to break the clutter and to be inventive because we wanted to widen the appeal. The trailer launch in 10 Indian languages has not been attempted by anyone in India and we are hoping to turn the latest outing of Spider-Man into a successful one, yet again!”
Directed by Jon Watts, Spider-Man: Home Coming marks the debut of Tom Holland (20) as Spider-Man. The film is being mentored by Iron Man (Robert Downey Jr).