Balaji forays into digital space, shows to be available from April 16


Ekta Kapoor (Picture Credit: The Indian Express)

The big news is that Ekta Kapoor’s Balaji Telefilms Limited has forayed into the digital entertainment space with ALTBalaji that aims to reach out directly to Indian audiences by providing them with original, exclusive and premium content that they can access at their fingertips. The shows that will be available on the app include Karrle Tu Bhi Mohabbat featuring Ram Kapoor and Sakshi Tanwar, the Nimrat Kaur-Juhi Chawla starrer The Test Case, Once Upon A Night, DEV DD, Romil and Jugal, Boygiri and a regional show Maya Thirai (Tamil) among several others. The shows will be streaming on the ALTBalaji app from April 16.

Manav Sethi, CMO, ALTBalaji says, “ALTBalaji’s vision is to acquire leadership position in digital entertainment space in India and globally. We are launching ALTBalaji platform formally in April 2017 with original shows at the time of launch in Hindi and other Indian languages. This hasn’t been done before by any other OTT platform thus far.” And he adds, “This content is created and curated by Ekta Kapoor diligently for Indian masses. It’s no secret that we Indians have humongous appetite for non-English entertainment content and mobile as a personal device has acquired that platform advantage to view content, location and time that is personal to every 200Mn smartphone owner. This huge potential is what motivates us and we would strive to create such mass appeal shows. Our brand are our shows and we would do everything to learn and invest in creating best consumer experiences.”

About digantaguha

To introduce myself, I am a journalist, blogger and have also taught Political and Sports Journalism in the Future Media School in Kolkata. I am currently working with Sports News Crunch as a Consulting Editor and as a Guest Faculty at the Techno India University. Over all, I have around 15 years of experience as a journalist having worked with esteemed publications like Hindustan Times, Business Standard, The Pioneer and others. You can contact me at Diganta Guha
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