Hrithik Roshan has always been a fitness freak. Recently at an award show, Hrithik was honoured with the Creative Maverick of the year for his fitness brand HRX. Founded in 2012 by Hrithik Roshan and Exceed Entertainment, HRX inspires individuals to overcome challenges and be the best version of themselves. The brand has sports and training apparel, casual apparel, footwear and accessories for both men and women. Recently, CureFit-acquired Cult roped in Hrithik to launch the new HRX workout inspired from Hrithik’s personal fitness regime.