Yash Raj Films has released the first chapter of the trailer of its forthcoming Meri Pyaari Bindu starring Ayushmann Khurrana and Parineeti Chopra. Incidentally, breaking stereotypes, the production house will release the trailer in five chapters that provide a wholesome insight into the film. The chapters are in sync with the film’s narrative.
A journey of 30 years that Bindu and Abhimanyu share – from ages 5 to 30, the film captures it through the lens of writer Abhimanyu played by Ayushmann. Parineeti plays Bindu. Says producer Maneesh Sharma, “We felt this was the best way to present the film. So the chapters naturally lend themselves to the content and it was also a new and exciting way to present a story of Abhimanyu and Bindu.”
Manan Mehta, VP Marketing and Merchandising, Yash Raj Films adds, “In Meri Pyaari Bindu, we found a very fresh take on two characters and their journey through life. So while marketing this film, our effort is to give our audience a first hand and honest experience of the film. Also digital medium plays a lead role in marketing our content so our endeavour will be to entertain and engage our audience for the whole week with the trailer presented in 5 chapters for 5 days.” Directed by Akshay Roy, the film releases on May 12.