Yash Raj to release Meri Pyaari Bindu’s trailer in five phases, first part out

bindu trailer

The poster of the film

Yash Raj Films has released the first chapter of the trailer of its forthcoming Meri Pyaari Bindu starring Ayushmann Khurrana and Parineeti Chopra. Incidentally, breaking stereotypes, the production house will release the trailer in five chapters  that provide a wholesome insight into the film. The chapters are in sync with the film’s narrative.

A journey of 30 years that Bindu and Abhimanyu share – from ages 5 to 30, the film captures it through the lens of writer Abhimanyu played by Ayushmann. Parineeti plays Bindu. Says producer Maneesh Sharma,  “We felt this was the best way to present the film. So the chapters naturally lend themselves to the content and it was also a new and exciting way to present a story of Abhimanyu and Bindu.”

Manan Mehta, VP Marketing and Merchandising, Yash Raj Films adds, “In Meri Pyaari Bindu, we found a very fresh take on two characters and their journey through life. So while marketing this film, our effort is to give our audience a first hand and honest experience of the film. Also digital medium plays a lead role in marketing our content so our endeavour will be to entertain and engage our audience for the whole week with the trailer presented in 5 chapters for 5 days.” Directed by Akshay Roy, the film releases on May 12.

 

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About digantaguha

To introduce myself, I am a journalist, blogger and have also taught Political and Sports Journalism in the Future Media School in Kolkata. I am currently working with Sports News Crunch as a Consulting Editor and as a Guest Faculty at the Techno India University. Over all, I have around 15 years of experience as a journalist having worked with esteemed publications like Hindustan Times, Business Standard, The Pioneer and others. You can contact me at diganta2211@gmail.com. Diganta Guha
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